Frisco, located about 18 miles east of Denton, exemplifies the rapid growth and affordability issues facing North Texas. Once a small town of around 33,000, Frisco's population has surged to over 200,000, attracting numerous corporate campuses and new families. However, this expansion has led to a housing market that is increasingly difficult for many to navigate.
The Dallas-Fort Worth metroplex, now the nation's fourth-largest, continues to grow, with an annual increase of over 100,000 residents. Cities like Celina and Prosper are experiencing some of the fastest growth rates in the country, with Celina leading at nearly 25% in a single year. This influx is largely driven by corporate relocations, with 119 businesses moving or expanding in the region in 2025.
Despite the growth, home prices have skyrocketed, with the median home price in the Dallas-Fort Worth area now around $400,000. Over the past five years, mortgage payments have increased by about 82%, while household incomes have only risen by 26%. This disparity has made home ownership unattainable for many, particularly first-time buyers and younger households.
