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Denton Among the North Texas Locations Drawing Film Crews

Fort Worth's film industry has generated over 3,850 jobs this year, fueled by new incentives.

Jubal Nash

July 21, 20261 min read

A film production base camp at dusk with a North Texas skyline behind it - illustration, Jake Team LLC
A film production base camp at dusk with a North Texas skyline behind it - illustration, Jake Team LLC

Fort Worth has transformed into a notable production town, with significant job creation linked to the film industry. This year, the state officially committed to supporting this growth through Senate Bill 22, which allocates approximately $1.5 billion over the next decade to attract film and television projects to Texas.

Productions that employ Texas crews and primarily film in the state can receive rebates of up to 31 percent of their spending, designed to compete with established markets like Georgia and California.

The impact is particularly evident in Fort Worth, where five series from producer Taylor Sheridan are currently in production. Notably, the second season of "Landman" has created over 3,850 jobs, including cast, crew, and background talent, according to Taylor Hardy, head of the Fort Worth Film Commission. The cumulative economic impact of film production in Fort Worth has exceeded $700 million since 2015.

Large productions typically spend around $100,000 daily on local services, benefiting various businesses, from caterers to hardware suppliers.

Local officials, including Fort Worth Mayor Mattie Parker, have actively supported the incentive program, emphasizing its importance for community growth. The new law allows production companies to commit long-term, fostering a stable environment for the industry in Texas. Denton is among the North Texas filming locations utilized by the upcoming series "Frisco King," showcasing the broader reach of this production boom.

Denton is one of the North Texas filming locations used by 'Frisco King.'

Sources

https://www.nbcdfw.com/news/business/texas-film-incentives-production-surge-fall/3891266/

https://www.fox4news.com/news/sheridan-texas-law-fort-worth-film

https://www.keranews.org/arts-culture/2025-06-23/a-1-5b-investment-in-texas-film-industry-has-become-law

https://gov.texas.gov/film/page/incentives_overview

https://fortworthweekly.news/article/fort-worth-north-texas-film-boom-2026

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Jubal Nash

Jubal Nash reports on local business, new openings, and economic development in Denton.

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